BUILDING
STRONG WOMEN
THROUGH BUSINESS AND BARBELLS
Mentoring for Fitness and Health Coaches
with rochene hawley
FREE GUIDE: GETTING STARTED
8 fundamentals to create and grow a thriving business
Are you leading your fitness business to victory?
or is it driving you to burnout?
Learn How To Set Up Your Systems Like A Pro, Nurture Your Clients And Build A Business You Love.
You Don’t Have To Fumble Along On Your Own. Say Goodbye To Overwhelm, And Hello To Solid Strategies And Support.
You’ve got the dedication and drive to own a successful fitness business. But you don’t know how to make it happen.
You need a business coach to help you reach your goals.
The first step is getting to know your client. You need to know more than their exercise targets. You need to know how to motivate them, what drives them, and what makes them keep coming back. To educate them, you need to know how they learn best.
Knowing WHO you want to serve and why is vital to your business flourishing. How do you solve their problems if you don’t have a deep understanding of their desires, fears and beliefs?
But why, you wonder…?
Because if we try to serve everyone, we end up appealing to no one.
Let that soak in for a moment. You need to know what your ideal client wants from you – is it a female friendly environment? Is it your expertise in building strength, weight loss or injury rehabilitation? Is it your funky dance moves and powerful fitness classes?
Running around trying to please every possible client who might walk through your door means no one will be happy because you’re trying too hard to cater to them all.
When you define your target market, you reduce the time needed to chase clients. Instead, they come to you. They instantly know if you’re the right fit for them. You become sought after, known for your skills, instead of lost in the masses.
Whatever your goal is:
· Elite strength or powerlifting coach
· Postpartum trainer
· Female training facility owner
We’ll get there together. Plus, you’ll have a heck of a lot of fun along the way.
You in?
The three steps to success
1. Join Women In Strength
Get the support of an experienced mentor and meet like-minded fitness business owners.
Chat with Ro, Melbourne’s coaching mentor about whether you need the Power Program or 1-1 Coaching.
2. Learn how to make it happen
You’ll be taught all the right strategies, mindset tools and processes for epic success.
Plus, Ro’s guidance to help you overcome your coaching obstacles.
3. Create your biz
Take everything you’ve learnt and create the business of your dreams.
Running your business will become simple, fun and effective!
I’ve shaped all my industry knowledge, experience and skills into easily absorbed lessons.
But you won’t have to do it alone. I’ll be guiding you through every step of how to build a thriving business.
I’ll teach you:
How to create a booming business
The systems you need (and what you shouldn’t waste your time on)
How to cultivate a supportive community of cheerleaders
How to hire, manage and fire staff (because sometimes people surprise you)
How to be clear and confident in your decision-making process
You’d like to learn all that, right?
Oh, and did I mention I’ll teach you every detail about owning a gym too?
It’s time to thrust your business to the next level.
Ready for long-term gains?
You know how to be a technically awesome trainer but when it comes to running a business, you’re stumbling from one task to the next. Every time you look at your finances, your marketing and your client onboarding you think, there’s got to be another way.
I’ve seen too many brilliant trainers quit their businesses just before they breakthrough to success. Seeing these skilled, intelligent and caring women give up on their dreams is devastating. That’s why I created Women in Strength, to empower coaches and see them build a powerhouse business.
I believe in working together to make each other stronger.
Want to know why i created women in strength?
TESTIMONIALs
I’ve launched a brand new coaching business with more clients that I’d ever expected, I’m about to open spots for my second intake, I’m almost debt free, and have learnt so much about my finances and how to successfully run my business. If it wasn’t for Ro I wouldn’t have my business nor would I almost be debt free!
Emily Claver
E.A C.OACHING
I'm beyond grateful for Ro, she's changed my outlook on owning a business. I can now embrace the highs and lows; because I'm aware that that's what makes a good, long-term business owner. I've become much more confident in myself and my business, I speak from the heart and limit caring about what others think, and it's so fucking liberating. I'll be leaving the power program a richer, more confident and courageous coach!
Anna-Maia Eustance
Anna-Maia Eustance (Health & Fitness Coach)
Ro has been in my corner pushing me to do my best and not give up on myself, my business or my dreams. She always has my best interests at heart and is truly devoted to helping me and every other woman in the Power Program succeed. It’s so fkn empowering to be apart of such a supportive group of women, I am forever grateful 🤍
Lilli Anderson
Bliss Performance
With Ro in my corner, each month the picture is looking clearer and clearer. And I'm so much more confident in who i am as a person and business owner. It's a confidence in putting myself out there, and being comfortable with being completely genuine.
Marian Pithyou
Ace Fitness and Performance
Anyone who knows me personally has seen the effects on my life as a whole. I show up in my personal life with limited stress and a quality work life balance, Whilst also showing up in my business as a leader and quality business owner.
Rebecca Potalej
Lionness Performance
“My entire life and the way I look at business changed since working with Ro. Confidence has grown immensely, I now see myself as a capable business woman. I am a better person to be around to my family because I am not constantly resenting going to "work". I also recognise my need for "rest" and "creative time", I have realised I can't force it and I need balance. there is no glory in working really hard if you're actually just spinning in circles.”
Caity Haniver
The Barbell Osteo
“This made covid all worth it. I have made so many changes to the business and have grown so much as a person. I highly recommend this to any female coach looking to build their business and if you're struggling with confidence and putting yourself out there, this one is for you !!”
Steph Abu Awad
Myo Strength Performance
“Ro isn't afraid to ask the hard questions that we tend to avoid, offers a safe space to work through things and will wait until you are ready for the loving bitch slap. Empowering af, she teaches you how to be in charge of your own life, which really I had the power to do all along, I just needed to get pushed into it. The highlight of my week, the best thing I did in iso was to reach out to Ro and join this program :)”
jo Chard
Jo Chard Fitness
“I've seen not just my business grow and take shape in just a few months but also the changes I have seen in myself, both as a coach and personally. It has changed everything for me. It has shaped a future and a life I have wanted for so long but didn't know how to achieve or was too scared to try for.”
Kyra Hijniakoff
Wholistic Bodies
“Amazing, life-changing, and I can definitely credit Ro with being one of the biggest factors in moving my business forward these last 6 months, helping me set up my vision for the next stages, and giving me the tools and mindset to continue to grow as a coach and a business owner in the future.”
Alisha Malarski
Bare Strength
“Empowering 6 months. Amazing content to be able to grow better or start any fitness business with solid foundation and easy system to keep clear and organised process to run it smoothly and to wherever you want take it to.”
Aude Reubrecht
CY Training
“Ro has changed my life. I think a common misunderstanding amongst fitness pro's is that they have to slug it out and burn out if they want to be successful in the industry. Ro has taught me that this can be done on my own terms without having to work 70+ hour weeks just to get by.”
Terri Arnold
Arnold Strength
“I have been the curator of my business but with the support and guidance from Ro I have achieved, not only a new level of self belief but income I thought wouldn’t happen for a long time.”
Caitlin Hosking
Complete by Caitlin
“Ro doesn’t shy away from the tough questions, in fact she is the only person I know who has the courage to go where nobody else does.”
Victoria Bishop
Strength Coach: Barbell Babes Brigade
“Ro always over delivers and shows everything that she knows from her experience in business and coaching. The support that I’ve been receiving from Ro is something I can’t find anywhere else.”
Karla Do
Girls Lift
